Ultimately, your team's growth is your growth. As a team leader, I offer a clear sense of long-term goals so others can envision their own professional development. With organizational design, development is not about the output of a particular piece of content. It's about becoming a better content strategist so you can deliver results consistently and quickly in the future. To communicate these expectations, I use a handful of mental scripts to keep things as unambiguous as possible.  - "Expect two to three rounds of revisions in your first three months of submitting writing. At the six-month mark, those will consolidate into one round of revision. As you approach one year of working on the team, you should be a semi-autonomous writer who can ship thoughtful, on-brand projects with minimal editorial oversight." - "Expect both strategic feedback (positioning, brand tone of voice, etc) and tactical (flow, clarity, etc). Take at least two passes before you pass creative to me for review. Please double-check grammar and formatting, as I shouldn't be proofing for foundational components. Self-editing saves time for all of us." When your colleagues have skin in the game — _oh, I see how this makes me more valuable to the company_ — they're bound to care more. You may have heavy, high volume reviews at the beginning of the process, but those will give way to true-to-brand projects shipping smoothly with minimal oversight in the future.