Subway ads in NYC from "AI-driven" tech companies more or less amount to "less time on ops, more time for the important stuff." The hyper-specific customer pain point story is valid for your marketing campaigns, but it shouldn't be the same story you pitch to Fast Company for that writeup you're gunning for. Look at Figma, Canva, Miro, Adobe - they compete but they're also having multiple conversations across domains. Add in the Cursors and Replits to the table, everyone competing for Most Interesting Dinner Party Guest. Today's editorial landscape is like a convention center full of companies with conversational ADHD (which I say lovingly). It's easier to capitalize on trending narratives instead of owning one conversation deeply. Figma's strength is in bringing creativity to commercial culture. They've made a tool that business users - not just designers - actually want to use because it makes the work _feel_ different. When 2/3 of your users aren't designers, you're not selling design software anymore. You're selling a way of working that elevates craft and brings play into the boardroom. That's a narrative worth owning: tools that don't just help you ship faster, but help you build taste and creative rigor into how your organization operates. When I'm looking for software that can drive cultural change - not just productivity gains, but actual shifts in how teams collaborate and what gets celebrated and advocated for - that's what I'm looking for. Not another McKinsey report on how design-driven companies increase shareholder returns. (But also, [[Healthy feedback cultures draw on grounded rationale]] - if you need to speak McKinsey to best communicate your thinking, then go for it.) It's okay if you're still developing your own company perspective. Everyone was "Democratizing Access" to something (homeownership! better pet food!) at some point. No one knows where this is all going anyway! But you can start by asking harder questions - questions that open up more interesting conversations. Because ultimately [[Defining your narrative is really asking - how do you build an integrated business?]]